Software invention Studio

The hardest part
of entrepreneurship
isn’t building - it’s inventing.
Good founders fail because
they build the wrong thing.We're here to make sure you get it right.

We help you invent and validate software

We are:
➔ Consultants specializing in Product-Market Fit.
➔ Experts in creating detailed blueprints for successful products.
➔ Skilled at aligning your vision, development team, and product with market needs.
We travel the whole journey with you.
➔ Experienced in collaborating with founders at all stages - from startups to established businesses.

we are not a development agency

➔ Agencies focus on action.
We focus on outcomes and know how important invention is, although it is not as profitable as development. We will prevent you from developing a bad product. An agency will not.➔ Agencies need instructions on what to develop.
We help you shape the product by working with ideas that have not yet matured. We let you take your time to do all the hard work to invent the best possible product.➔ Agencies struggle with small budgets.
We adapt to your resources because our proprietary Framework allows our consultancy to be flexible.We do what agencies can't and this is why we are their natural partner.

What we do has
no name yet

We are to software what architects are to buildings.You have an idea. We help you turn it into a successful product.We are invention sherpas who have travelled the path many times before and will help you on your journey.
You don't need to waste valuable time, funds, effort and well-being to rediscover what works and what doesn't.

90+ ideas turned into successful products for leading brands and startups

successful
product

Product-Market-Fit is the critical factor that separates successful ventures from unsuccessful ones.All effort and funds that you spend should be very carefully directed at achieving Product-Market-Fit as early as possible.You find Product-Market Fit by inventing, not by building.
That’s exactly what we excel at.

Lots of tools,
No clear path

Many great practices exist, yet turning an idea into a successful software product often remains chaotic, risky, stressful and expensive.Often what founders do looks more like gambling than deliberate invention. Other industries are not like this.Software invention is a new discipline, and currently lacks a clear, structured approach for moving quickly and safely from idea to high-quality product.

until now

The TIPS Framework

Drawing inspiration from well-established craftsmanship fields such as Architecture, Design, and Marketing, we have applied our extensive experience in Software Development to create the TIPS Framework - Turning Ideas into Products Safely.TIPS provides a structured, step-by-step roadmap guiding you confidently from initial concept through launch and beyond, ensuring your product development journey is clear, efficient, and successful.

the secret sauce?

Gradual and validated invention

We transform your idea into a successful product through a carefully planned, incremental process. Imagine an architect at work, beginning with broad sketches and refining each iteration until perfection is achieved.In software development, this means creating ten, progressively detailed versions of your product - each thoroughly evaluated and validated using proven methodologies.This iterative process ensures that mistakes are caught early, valuable ideas are nurtured, and your product evolves safely and fast towards Product-Market Fit.

Get the manuscript

Read the TIPS Framework manuscript before it’s published.
Inside, you’ll find a practical, step-by-step guide packed with real-world examples designed to help you confidently turn your ideas into successful products.
Written by Ivan Kiryazov

Get the manuscript

PHASE 1

🧪
invent

Solve the problem, don't just build a product. We start by clearly defining the core problem. Then, using targeted invention techniques, we design innovative solutions aligned precisely with the core problem you've identified.

PHASE 2

✅
validate

Ensure demand before development. We rigorously test the entire concept or zero in on the riskiest assumptions. If a product fails, it's typically due to untested assumptions mistaken for facts.

PHASE 3

📝
define

Blend the best of business and technology with our proprietary process for crafting a detailed and actionable Product Specification for a high-quality, validated product.

PHASE 4

📦
Build

Efficiency and alignment with market feedback are crucial for success. We guide you through potential risks, ensuring alignment between you, the market and the team. Ultimately leading you to a successful launch and market entry.

why we do it

We ultimately aim to transform software invention from chaotic guesswork into a structured, clear, and predictable journey.No founder should face any of these common pains:
• Pursuing weak ideas due to lack of critical feedback.
• Investing valuable resources in ineffective initiatives.
• Struggling to validate ideas effectively and objectively.
• Feeling overwhelmed, uncertain and burned out due to a lack of a clear plan and process.
• Experiencing friction within teams due to unclear processes.

our Deliverables

Together, we will craft crucial instruments that we will use to achieve Product-Market Fit faster:
• Primal Problem definition
• Elevator Pitch
• User Personas & Customer Journey Map
• Product Brief
• MVP definition
• MVP
• Business Requirements Document (BRD)
• Product Specification
• Contract with a development agency
• Work Breakdown Structure (WBS)
• Go To Market (GTM) plan

Invention
on tap

Flexible consultancy tailored to your needs.The full-service approach means that we will walk the path from idea to product with you. We will do everything together.The bootstrapped approach is ideal for entrepreneurs on a budget, starting at just €25. You will get complete access to our proven TIPS Framework manuscript.Interested in learning more or ready to start? Drop us a message below, and let's discuss how we can help you achieve Product-Market Fit faster.